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How To Unify Your Sales, Service and Marketing Departments Around Customer...
Businessmen in office Guest post by Omar Akhtar (@obakhtar), Managing Editor, Altimeter Group, a Prophet company Imagine you’re getting ready to drive your car. But when you turn on the engine, you get...
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The Insider’s Guide to Digital Transformation and the Path to Innovation
For those who do not know, Altimeter Group was acquired by Prophet, a brand strategy consultancy, in July 2015. The partnership doesn’t change Altimeter’s agenda. In fact, our research will only...
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Human-Centered CX: Uniting Stakeholders Across the Enterprise to Deliver a...
Customer experience is said to be a top business priority for most companies around the world. Many experts agree that investing in CX establishes a competitive advantage against companies that...
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I Answer Your Questions About the State of Digital Transformation
Where are companies at in their digital transformation efforts? This was the question I set out to answer in, “The 2014 State of Digital Transformation” report. After two years, it was time to...
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Las seis etapas de la transformación digital
el futuro es ahora… La transformación digital es una de las mayores tendencias que impulsan la evolución y modernización de las empresas en todo el mundo. En mis investigaciones, he llegado a definir...
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Through a Research Lens: What Captured My Attention in 2018 and What’s in My...
Photo Illustration by Tracy Ma/The New York Times; Shutterstock (child and phone) Prophet’s Emily Schreck recently interviewed the Altimeter analysts to spotlight some of the things that we never get a...
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The 2018-2019 State of Digital Transformation
I’m proud to announce the availability of The 2018-2019 State of Digital Transformation report. Now in its fifth year, our annual “State of Digital Transformation” research continues to document the...
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The State of Digital Transformation: What Are 2019’s Key Drivers?
Here are the key drivers of digital transformation my latest report on the subject, The 2019 State of Digital Transformation. Learn about the trends that are shaping digital transformation efforts...
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